A 1:1 coaching opportunity for ambitious women to leverage your story and create an authentic brand.

Hello!

I'M COURTNEY FREITAG

When I was in middle school, my best friend and I used her pink tape recorder to interview each other, impersonate celebrities, and dish about how interesting our lives were. (Spoiler: Outside of pining after the Coreys and consuming every John Hughes movie, they weren’t that interesting).

My work as a brand strategist has given me the unique pleasure of connecting with women from Australia to Arizona and hearing the incredible experiences that make your businesses so unique. Triumphs, struggles, traits, habits, values—these stories should take center stage when creating a brand strategy so you can find kinship, clients, AND cash to build work-life balance—whatever that looks like to you.

After my childhood days of faux backstage interviews, I continued to be intrigued by stories of people around me. I earned (and wore proudly) my Cub Reporter status as a journalist for small-town newspapers in Oregon and California, but quickly learned I didn’t have the assertiveness required to climb the publication ladder (but I did pick up a couple awards during my beat reporter days).

And that assertiveness I was lacking? I picked up some of that along the way, too.

And I want the same for you.

Here's what you can expect

My new 1:1 monthly program, Story Strategy, shows you how to effectively infuse parts of your story and take your customer on a journey

Your story is the face of your brand and no one can tell it but you.

Having an aligned brand is the best investment for your business because it ultimately makes everything else run like a well-oiled machine: social media content, website copy, how to connect and talk to your clients, how to write openly and confidently about your past and how you’ve created a strong business to serve your clients.

The way to get the most out of a copywriter, social media VA, coach or other partnership is to have these parts of your story details dialed in. The BEST you can do is get clear on your story framework now so you can make the most out of your future investments. 

And embracing those challenges that you’ve had? Hell yes! Turn them into  opportunities that make you relatable and have your ideal people saying, “hell yes, she’s just like me!” which creates a full pipeline of dreamy clients ready to pay your premium rates.

And that work-life balance your 9-5 never gave you? It’s absolutely possible for you to create that alignment so you can have extra time for your family, travel more, and continue sharing your expertise with ideal clients. 

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An overview of what we cover in the Story Strategy monthly coaching

What do you stand for? Take a stand on something you intend to solve and create alignment in everything you do—from social media to team operations—and be totally transparent through developing that foundation. We’ll dig into your brand values, why you do what you do, what you want your future to look like, and create a Story Strategy statement which serves as a north star in your business.

We define who you are and what you stand for, giving you a clear strategy for staying authentic and consistent online, in your content, and your website. Don’t just sell yourself to a potential client, explain to them and show them in your messaging who you are as a brand and how great it feels to work with you.

*Bonus: “How to create a brand color palette that connects to ideal paying clients”

Lean into the rawness and feelings you experienced when speaking to your ideal clients so you remain relatable, trustworthy, and positioned to help you grow your business, find work-life balance, and build true happiness as an entrepreneur. When you remain true to yourself and the values you’ve outlined earlier, it makes everything easier in your business: writing content, speaking on sales calls, and producing content. 

If it feels like you never know what to write about or how to hone in your brand voice, we’ll dive into these key areas to create ease and consistency when you show up online. By understanding your brand pillars, what your people need right now, and how you can craft continuous content that speaks right to them allows your brand to sell while you sleep.

Learn time-saving tips and apps to help streamline this important part of your business so you can increase your visibility, stand out online, and grow a sustainable and aligned business. 

*BONUS: Trello templates to create your brand pillars and swipe files.

Together we’ll create many ways for your brand to immediately attract your holy grail clients. We’ll wrap up the month by building a one-page cheat sheet that you can use as a guiding resource, to hand off to your team, and to stay cohesive and on-brand throughout your growth.

* BONUS: Your personal brand cheat sheet 

INVESTMENT: One payment of $997

Story Strategy Coaching begins on Feb. 1, 2021.

Monthly space is limited

We’ll dig deep and I’ll dedicate total focus to this work together so you leave the month ready to implement, expand, and build upon the key parts of your unique story and turn them into a stand-out human brand that hooks those ideal clients, lets you lead confidently, and build the alignment that makes everything easier in your business.

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Yes! I want clarity

Let's chat for 30 minutes and make sure we're a good fit!

Or ready to submit your application? Apply today!